Dr. James Mwangi, Equity Bank and Charles Gomaere Comité Champagne on the Main Stage Inspire.

May 11, 2026 | 3:42 PM EAT - 3:54 PM EAT
Main Stage Inspire - PM

Summary :

Inspired by the sustainable model of the Champagne region, Kenyan producers have successfully transformed local tea from a basic commodity into a high-premium luxury product through geographical indications and strategic branding. By prioritizing farmer ownership, regional identity, and collaborative quality control, this initiative has increased the tea's market value by 20 to 30 times. This project demonstrates how value addition can be demystified and unlocked by leveraging unique local heritage to create globally competitive products. This summary was generated by AI.

Presented by

Charles Goemaere

Comité Champagne

James Mwangi

Managing Director and Group CEO

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