In a rapidly changing ecosystem, involving global platforms, pan-African players and local dynamics, the challenge lies not only in distribution, but in the ability to create, capture and circulate value.
Here, we explore in very practical terms the conditions under which robust models can emerge on the continent. Three key issues will guide the discussion:
Where is value created today, and how does it circulate between the various players?
What distribution models are emerging and adapting to the realities of the continent?
What levers – rights structuring, talent development, funding models – enable the building of robust sectors ?
