In a rapidly changing ecosystem, involving global platforms, pan-African players and local dynamics, the challenge lies not only in distribution, but in the ability to create, capture and circulate value.
Here, we explore in very practical terms the conditions under which robust models can emerge on the continent. Three key issues will guide the discussion:
Where is value created today, and how does it circulate between the various players?
What distribution models are emerging and adapting to the realities of the continent?
What levers – rights structuring, talent development, funding models – enable the building of robust sectors ?
Summary :
This panel discussion explores the "revolution" currently reshaping the African media landscape, driven by shifting consumer behaviors, the rise of AI, and the dominance of global digital platforms. Industry leaders Nomsa Philiso (Canal+) and Olivier Laouchez (Trace) emphasize the need for hybrid business models that combine traditional media with digital streaming and creator-focused services to remain competitive. Ultimately, both leaders express optimism that by leveraging local talent and global distribution partnerships, African content and culture will continue to gain significant international influence over the next five years.
This summary was generated by AI.
