Tourism is among the most structurally significant sectors for growth and employment in Africa, with direct spillover effects on transport, construction, agriculture, culture, and services. The challenge is no longer the attractiveness of destinations, but the ability to organize ecosystems capable of capturing and retaining value locally. Structuring integrated models—linking accommodation, mobility, experiences, local supply chains, skills, and digital services—makes it possible to increase spending per visitor, length of stay, and local economic impacts. By moving beyond fragmented approaches toward coordinated strategies, these ecosystems strengthen competitiveness, attract long‑term capital, and support the deployment of sustainable and scalable tourism models across the continent.
